Thriving businesses achieve success by closely aligning with the cultures, stories, and beliefs of their audiences

My work meets at the intersection of cultural studies, market research, and innovation strategy, where I collaborate with brands and agencies to visualize the consumer culture of today and tomorrow

RECENT PARTNERS INCLUDE

Brands

ABInBev . Coca-Cola . Conservation International . Diageo . Discord . Electrolux .

Gol Airlines . Google . Government of Saudi Arabia . Instagram . Johnson & Johnson .

L’Oréal . Meta . Mondelez . Natura & Co . Nubank . Rappi . Santander . Spotify . Unilever

Visa . YouTube .

Agencies

Accenture Song . Canvas8 . Envisioning . Episode . Flamingo. Float . Future Brand . Ipsos.

StudioInto . Tempo2 . The Good Side . The Mix . Questtonó

  • Projects I’ve been busy with ✨

    swipe to know more about my latest projects

  • Bridging Worlds: How Gamers Communicate Across Gameplay Stages

  • What does resilience mean for Brazilians?

  • Acquired Tastes: How Do We Introduce New Flavors to Our Palate?

  • The Pulse of a Generation – Gen Z's Connection with Music Creators

  • Navigating Emerging Skincare Trends in Mexico and Brazil