I like to think of myself as a modern-day explorer—not of uncharted territories, but of the ever-evolving landscapes of business, culture, and contemporary society. I am attuned to today's pulse, actively engaging with a multitude of topics from headline news to niche discussions that stir under-the-radar communities.

Whether it's navigating how digital technologies are shaping our worldview, delving into the trends influencing youth culture, or engaging deeply with art and philosophy, my path is one of exploration and deep reflection.

I firmly believe in the incomparable richness of real-world, tactile experiences.

When I'm not in São Paulo, my current home base, I dedicate about six months each year to exploring urban landscapes across the globe. From the vibrant streets of Taipei and Berlin's dynamic art scene to Melbourne's retail innovations and the culinary wonders of Mexico City, each destination broadens my perspective, reinforcing my conviction in the irreplaceable value of firsthand exploration."

My professional ambition is to equip brands with the vision to foresee their future and actively sculpt it, instilling a culture of innovation and foresight that anticipates shifts and embraces possibilities.

As a researcher, strategist, and business designer, my role goes beyond merely ensuring businesses stay in sync with market dynamics and the emerging patterns of consumer behavior. My work findings and insights aim to nurture companies through a world in constant flux by connecting them to their communities and relevant topics that are important to be part of these communities.

Over the past eight years, I've immersed myself in the market and cultural insight industry, developing research and innovation strategies for diverse sectors from tech to beauty to personal finance. My career kicked off with a solid four years at Flamingo and Futubrand in São Paulo, where I evolved from a Research Executive to an Insight Lead.

Shifting gears to work independently, the past four years have been a whirlwind of leading projects for some of the world’s most forward-thinking brands, including Google, Meta, Spotify, Nubank, Discord, Unilever, and Coca-Cola, while collaborating with top-tier agencies like Canvas8 and The Good Side in the UK, Float in Brazil, Episode in the US, among others.

My academic foundation is built on a BA in Business Management from Escola Superior de Propaganda e Marketing (ESPM). Further enriching my expertise, I've earned a certificate in International Trade and Commerce from the University of California, Los Angeles (UCLA). Currently, I am persuing my Master of Arts in Digital Management at Hyper Island, Stockholm, Sweden.

All images on this page were taken by me, in the following order.

1. "Exhibition Tribute to Ryuichi Sakamoto, Tokyo, 2024"

2. "Sunny Day in East Berlin, 2023"

3. "Selfie with James Turrell's Installation, Auckland, New Zealand, 2023"

4. "Secondhand Shop, Datong District, Taipei, Taiwan, 2024"

5. "Arch of Hysteria, Louise Bourgeois Exhibition, Sydney, 2024"

6. "Mirror Selfie, Sheung Wan District, Hong Kong, 2023"

7. "Artwork by Unknown Artist, Gagosian Gallery, London, 2022"

8. "Lake in Tiergarten, Berlin, 2023"